When I saw this SNL picture posted on Facebook the other day, it brought back so many great memories that I shard it on my wall. And then something very interesting happened. In just over five days, this photo received over 1000 likes and over 100 comments. This is remarkable because, 95% of the people that liked and commented are not friends of mine or "connections." Rather, they know people that know me and the image caught their attention.
THE PURPLE COW
If you are not familiar with the name Seth Godin, he wrote a fantastic book called "The Purple Cow"
Go out and get your copy today. I loved it so much that I bought a copy for my mentor. Why do I share all of this? Because, effective social media marketing is about being the Purple Cow. it's about being remarkable. It is about having "Otaku."
WHAT IS OTAKU?
I will let Seth explain that part.
PRETTY COOL HUH?
As a quick summary. Otaku, isn't easy to create. But when you do, you can inspire over 900 total strangers to participate in just under five days.
Let me hear from you! What is your Otaku? What has really worked for you? Let's share ideas and help one another succeed.
Thank you for stopping by today. I truly appreciate your participation.