May 19th is my birthday. If you have any experience with social media, you know that a flurry of people will write "Happy Birthday" on your timeline or send you a private message. With this passing birthday I gleaned some interesting information that I want to share.
FIRST: I READ A LOT
This may seem a little off topic, but I promise to get to the point shortly. Recently I read a book called "80/20 Sales and Marketing" by Perry Marshall
You should check it out, it is a real winner. The principal is not foreign to most people. In short it means, 80% of your results come from 20% of your effort. If you focus more on the 20% that is successful you can drastically improve your results.
HERE IS WHAT I OBSERVED
As of the writing of this post I have just over 2,400 connections on LinkedIn. Of those connections, 55 personally contacted me and wished me a happy birthday. by comparison, I have 630 "friends" on Facebook and 130 of them wished me a happy birthday.
SO WHAT IS YOUR POINT?
My point is, in another book I am reading "The Power in a Link" by David Gowel David makes a great point that too many people think of LinkedIn as Social Media, and it really is not. LinkedIn is a powerful business tool. Because people think of LinkedIn as a SM version of their resume, the majority (or 80%) don't engage it until they need something.
HERE MY SUGGESTION
Instead of thinking about LinkedIn as a "Business Social Tool" think of it as a critical component of your business success. Take the time to engage and grow your network on a daily basis. When you make that change in your philosophy you will begin to see how truly powerful and beneficial, LinkedIn can be for your business.
TELL ME WHAT YOU THINK
Share this with your network and give me your opinion. What is working for you? What isn't? What are some of the best practices your see from your connections? Share this and let me know how it goes. More Importantly, make a commitment to spend 10 minutes a day on LinkedIn to make your network more beneficial. That Ten minutes will make a huge difference, thank you!