We all have that friend on Facebook who likes to post status updates like "I don't know how I'm gonna get through today." And then we see all of people ask "what's wrong?" You can almost hear their attention battery recharging. Social Media is a wonderful tool. Like any other tool it can be abused. Let's talk about some of the more common abuses I see on LinkedIn
AS SEEN ON "FILL IN THE BLANK" TELEVISION NETWORK
At this point I believe many of you have seen people write this in their headline or, even better, they added it as an image to their profile picture. Let's clear this matter up right now. First, YOU were not on those television networks, some product you represent was. What you are doing is trying to "borrow" power from something else. Second, you are not fooling anyone with this. Here's the thing. If you have to tell me you are famous... You are not. Let me be clear, if a famous Baseball Player walks into a town where no one cares about Baseball, he is still famous. But to the people in that town he is not important. Telling them he is a baseball player will not make him more important. It will probably annoy them... Do you get the idea now?
SHOW ME DON'T TELL ME
Question? Is Stephen King a best selling author? The answer is yes. He has been writing books for close to forty years now and has had dozens of Books on the New York Times "Best Seller" list. that is what makes you a "Best Selling" Author. before writing this I did a LinkedIn search for "Best Selling Author." I got back over 30,000 hits. I looked at the first three and then looked them up on Amazon. While I could determine that two of them had written and published books. Neither of them fell into the "Best Selling Author" Category. Yet that is how they describe themselves.
PEOPLE PAY ATTENTION WHEN YOU SAY OR DO SOMETHING THAT BENEFITS THEM.
As a sales person, my biggest struggle is getting new potential clients to listen to me. All sales people deal with this issue. The main reason is because, when we contact someone we have never met before and ask for their most precious commodity (time) they will usually ask "why? Why should I spend my time with you?" If you do not have a good answer, the conversation will end there?
WHAT MAKES PEOPLE PAY ATTENTION TO YOU?
In a word, CONTENT. When you share valuable content and you engage in content relevant to you customers and position yourself as as thought leader and a trusted adviser, then those potential customers will want to contact you. The next time you think about posting something on LinkedIn, consider: does it make people think "Look at me" or do they think "Look at what they can do for me!"
LET'S KEEP THIS CONVERSATION GOING!
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